New is IN (inglise keeles)

Year of Innovation draws attention to new products with a special label “Uus on IN” (New is IN)

2009 is the Year of Innovation in Estonia, a year of creative thinking and doing things in a different way. The purpose of the Year of Innovation is to demonstrate that innovation is not only improvements made in technology, you can be innovative in every field of life. 

The Year of Innovation team created a new device for all those introducing new products to the market: the label “Uus on IN“. It is meant for free use and it helps the consumer to make a clear choice in favour of the new and innovative. The goal of the label is to draw attention to successfully implemented innovations in order to support innovative companies, set them up as an example to other companies, and to introduce the concept of innovation to the information field of our society through products and services.

The first new products to receive the label are Mayeri Sport Wash gel and Kadarbiku Element energy drink. Both products have been developed in Estonia. 

The special label “Uus on IN” has received very positive feedback from companies. In the first five days, 46 companies submitted an application for the use of the label. Over one half of them are connected with e-services, but there are also producers of new and clever consumer goods among the applicants. For example, there is an energy-saving device, a pet transport cage, an automated parcel terminal, a guitar textbook which comes with a teacher, a light robot, a MicroFiber window cleaning kit, felt jewellery, log furniture, an adventure game, and many others, among the applicants. 

You can apply for the label starting from September and the prerequisite for getting the label is that the product or service has been created in 2009. The label comes in nine bright, cheerful colours and you can either print or place them on the new products.

On the Year of Innovation webpage www.in.ee are clear instructions on how to submit an application and use the label. Every organization who wishes to draw attention to its new product or service can submit an application for the use of the label. You can use the label in marketing communications in connection with the product and your organization, including on webpages, packages and in commercials.

The Year of Innovation project team evaluates the innovative aspects and whether the “Uus on IN” mark is suitable for the product. In the context of the Year of Innovation 2009, those innovations are placed at the centre of attention that helps to make our lives better. Life can be made better by making many activities easier through the use of new technology. Life can also become better in a simple manner – through good emotions that arise from a new flavour or a beautiful picture. Innovation is an implemented update and thus every new product or service can apply for the label. 

The Year of Innovation inspires people to be innovation-minded. The initiators of the idea are Enterprise Estonia and the Ministry of Economic Affairs and Communication. The patron of the Year of Innovation is Toomas Hendrik Ilves. Already 2817 people and 904 organizations have registered at the meeting place for innovation-minded people, www.in.ee. 1406 ideas have been offered and many of them have been realised. As of today, 261 events have already taken place in the framework of the year.

The Year of Innovation inspires people to be innovation-minded. The initiators of the idea are Enterprise Estonia and the Ministry of Economic Affairs and Communication and the patron of the Year of Innovation is President of the Republic of Estonia Toomas Hendrik Ilves.
 

Product descriptions and photos of the first Uus on IN products:

Mayeri Sport Wash laundry gel for sportswear

The formula of Mayeri Sport Wash laundry gel has been specially formulated for washing textiles belonging to the so-called smart textiles (ST) group, which are used for making sportswear. Typical detergents are not suitable for cleaning such textiles, as they contain bleaches and fabric softeners that clog the pores of ST textiles and cause them to loose their unique moisture transmission properties. A specially formulated supplement that neutralizes the unpleasant smell of sweat is also included among the ingredients.


A new energy drink Element

The unique energy drink Element has been created in Estonia, using only natural raw materials.

The drink is prepared based on grape juice, and does not contain sugar. Refreshing juices from citrus fruits are used (lemon juice, grapefruit juice, orange juice and lime juice). In addition to juices, the drinks also contain caffeine and guarana. We have also added natural yerba mate, ginger and lotus-blossom extracts, which are known to many as tonics for the body. The drinks do not contain preservatives, are non-carbonated and low calorie