An Estonian company’s innovative approach to live video streaming

An Estonian website called Kullaauk.ee will soon enable all event organisers to sell digital tickets to people who wish to stream their events online.

To date, offering live Internet streaming has been a relatively expensive undertaking, one of the most costly aspects of which has been the rent of streaming servers. This means that event organisers have had to pay server administrators for their events to be broadcast online. Luckily, a new solution has now arrived.

The service available on the website Kullaauk.ee and developed by an Estonian company called Dragees OÜ will soon enable all event organisers to sell digital tickets to those who wish to view their events online. This means that if a viewer considers an event to be attractive enough to pay for viewing it, the organiser will collect the proceeds. Organisers will no longer need to pay for the use of a streaming server and, in addition, they will have no need to develop any new solutions either as a complete and ready-to-use platform has already been developed for them.

In co-operation with the Estonian Football Association, Kullaauk.ee has been enabling users to stream the league championship live since this September. In the first six months of 2011, live streaming will also be made available via smartphones. Streaming medium quality live game videos online is free but HD video streaming requires the viewers to pay a fee through their Internet bank accounts.

According to Siim Raadik, a member of the management board of Dragees OÜ, other sports associations and organisers of music events and seminars will also soon be able to access this solution the aim of which is to help organisers grow their audience via live online streaming, thereby increasing the proceeds received by selling numerous events to people who find it too difficult or too expensive to attend the events in person.