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Cleverland: three-dimensional toy bricks for children
The toy retailer will introduce the first toy developed and produced by the company itself.

“So far, we have invested around one million kroons in the development of the new toy,” says Cleverland’s owner and CEO Stanislav Ivanov. The toy in question is a set of huge building bricks, for children aged 6 to 8. It is an educational toy consisting of large blocks made of a foam material, which children can use to build various objects, such as buildings, vehicles etc. At the moment, the company is developing three different sets: a castle, a plane, and a ship. The blocks will be big enough to allow children to play in and around the object built. The children themselves are the architects and engineers.